In the face of the trauma caused by the financial crisis, some light box aluminum companies have to face the pressure of excess product, shrinking profit margins, increasing inventory capital risks. Consequences such as increased brand choices weak purchasing power. Now it seems that these problems are, in the final analysis, the failure of channel development. Light box aluminum companies must extend to the end of the demand chain to make profits develop channels. The sales terminal has only functions of sales financing, but also functions of marketing, service, brand display. It is a determinant of the survival development of a company. Visionary light box aluminum companies fight with dealers to support them. Intensive cultivation channels enhance competitiveness.
Light box aluminum manufacturers integrate social resources for product branding: a practical point of view, effectively integrating social resources for product branding is a stable effective way to reduce the risk of detours. Since the financial crisis in the second half of 2008, the sales of many light box aluminum companies have been declining. Many light box aluminum companies have also realized the importance of the brand, many light box aluminum companies have embarked on the road of brand building. On the one hand, considering the importance of the brand for the development of light box aluminum companies, on the other hand, taking into account the high costs of branding.
Independent innovation ideas to develop products: In order to seize the market, light box aluminum companies are trying to arrange marketing outlets. There are more specialty stores dealers. The trend of "homogenization" has affected the light box aluminum industry. The light box aluminum industry has low entry barriers, its shapes styles are easy to imitate. As soon as a good uniquely shaped light box aluminum material came out became hot, it will soon have the same light box aluminum material on the market. Even the quality, style color are the same, but the price brand are different.
This phenomenon severely disrupts the development of the light box aluminum market. To break through the problem of homogeneity, it is necessary for the light box aluminum companies to have independent innovation ideas the main development products, through the new light box aluminum products with their own characteristics technological content To participate in market competition, this is a healthy competition can promote the development of the light box aluminum industry.